With increased cycling in a community comes change,positivechange. One must only look to US cities such as Portland, Boulder and Minneapolis, to see the positive growth that has resulted with the development of a strong cycling culture and attention to bicycle infrastructure.  Fortunately, many communities are following in their footsteps and the list ofBicycle Friendly Citiesgets longer every year.

In order to make this shift in our society on a much larger scale, we need to engage the greatest influencers of all time. WOMEN.

Women are Change Makers

Women make things happen.  Women talk, women write blogs and create communities focused around movement.  According to theEnthusiast Demographics and Industry Trends Surveyrecently conducted byBikes Belong, “…female respondents were more active online. Women were more likely to be on Facebook, Twitter, MySpace, LinkedIn, or have a personal blog or website.”

Women are the greatest influencers of all time.  Women like to tell of their experiences, encourage and support one another.  Women like to share.

Women In Cycling: Why We Matter